About Us

Founded by twin sisters Alex and Lindsay Lorusso, Nudnik honours the millennial parents who are nurturing our next generation of curious and compassionate leaders.

Our unisex line of children’s clothing and accessories celebrates the boundless potential of your little ones, who are the heart and compass of everything we do and everything we create.

At Nudnik, we are: Creative. Adventurous. Connected.

And we’re redefining the concept of “new.” This means we’re eager to challenge the harmful effects of fast fashion, and to examine sustainability from every angle, and beyond.

All of our products are made fairly and ethically in Toronto, Ontario, Canada, where we select fabrics by hand that were originally headed for the landfill, and turn them into bright modern garments.

Our vibrant colours and designs are informed by the latest research in child development. And we collaborate with local artists to create original prints that are sure to instill a sense of delight and wonder.

Your little ones are brave new explorers! We’re here to assist them by injecting curiosity, play, and imagination along the way.

Our Meaning & Purpose 

At Nudnik, we’re guided by a spirit of adventure and curiosity, and always seek to:

  • Make unisex children’s clothing and accessories about the little ones.
  • Foster a sense of imagination and play – in everything we do and everything we create.
  • Be more conscious, compassionate, and conscientious.
  • Challenge norms and conventions.
  • Redefine the concept of “new.”
  • Reimagine sustainability.
  • Slow fashion down.
  • Envision a better way.